While we all love the fact that reuse and take back programs are great for the environment, let’s talk about the other ‘green’ - revenue! Marketing with meaning is a recipe for success. Nothing will grow a business faster than one that focuses on making real connections with their customers. Why not become like the recycle symbol itself, full circle. If you extend the value of your product for your customer even when they are done with it, you become the hero; and no longer do you have to do this at a loss. You can make money AND be your customers’ hero at the same time! We pay your customers for your products. We exchange our hard-earned cash for your company’s gift card! Now that really is a delicious win-win!